- Spark an interest in this game among those who are fond of "unusual" sports.
- Prove that this game will be a magnet for a large number of viewers (especially with regards to TV and the web).
- Inform well-known sports aficionados and fitness enthusiasts about this game, so that news about it can be adequately spread.
- Create an interest in this game among hotels/resorts that host Pool Parties (while also attracting fans of Pool Parties to the competitions).
- Provide info about this game in a multilingual way, using all forms of Media (with an emphasis on Social Media, of course).
- Post photos/videos (which depict this game) on as many public platforms as possible, although that can only happen after several formal/regulated events take place.
- Though not absolutely necessary, sponsorship for events that include this game would be wonderful.
- Though not a pressing objective, it would be nice to see a future Video Game being based on this game (which is clearly already becoming globally popular).